We started in 2015 as the first Third-wave coffee shop in Memphis. Our goal then was to introduce the city to specialty coffee and bring a new coffee experience to our city. Many years later, we still believe in our commitment to serve great quality coffee while honoring the hard work of every roaster and producer, from farm to cup.

Chrome Yellow thinks of coffee first and foremost as a creative stimulant. Founded by artists and operated by artists, the company wants to see specialty coffee continue to encourage lively discussion, creative collaboration, and the cultural enrichment of our communities. They see the beautiful beverage itself as a positively creative, intensely laborious act from coffee farmers around the world.

The Atlanta based company is committed to sustainability by working with many of the same producers year over year, thereby creating lasting relationships with their partners.

Chrome Yellow also takes a detailed approach to sourcing, roasting, and brewing to ensure that the producer's work is enjoyed in the best possible manner.

One of our favorite features is their approach to roasting fast and light on a Loring s7 — striking a delicate balance between clarity and sweetness with minimal imposition of roast.